3. Decorative Lighting
According to TrendForce analysis, decorative lighting, which includes ambient lighting, grille lamps/full-width front stripes, and autonomous driving system marker lamps, is projected to grow to a market size of $317 million by 2030. Intelligent ambient lighting elevates environmental illumination to dynamic visual effects, providing warnings, communication, interactive guidance, and aesthetic enhancement to increase driving safety and comfort. ISELED intelligent ambient lighting has been primarily adopted by automakers such as BMW and Hyundai-Kia Motor Group, with secondary adoption by Zeekr, NIO. The OSIRE E3731i intelligent ambient lighting offers an Open System Protocol (OSP), allowing microcontrollers to send commands and retrieve status from each OSIRE E3731i, enabling precise color calibration and temperature compensation. It has been successfully integrated into Lynk 08, Zeekr 007, Zeekr 009 Brilliant Edition, Zeekr MIX, and NIO ES9. Additionally, with the formal ratification of the SAE J3134_202512 standard, more automakers will adopt autonomous driving system marker lamps. Currently adopting automakers include Mercedes-Benz, Li Auto, Xiaomi, BAIC, and AITO.